Categories SIDE HUSTLE

How to Open an Etsy Shop and Make Money

One month of 2018 is almost down, and my Etsy shop has become a very happy place. Today, I’m showing you how you can get in on this action.

If you like to create or help people create, then I’m telling you – open an Etsy shop and make money. Really, it’s that simple. Of course, you’ll need an idea, but once you’ve got that and a basic plan, just go for it. 


Planning and Moving Forward

When you open up an Etsy shop, you’ll need a plan (duh), but I can help you with that right here. Piece of cake and DONE. There’s 9 years of business school in one blog post, ha!

As a fellow creative, I know that itch, the need to make something and share it. If you’ve got it, show it off and sell it. Here’s just a few things you’ll need to consider before signing up for Etsy:

  • Your specialty. On Etsy, you want to stand out, and you can only do that if you have your specialty down. Pick one thing and specialize in that. Soon, you’ll be the shop known for that one thing. Eventually, expansion is the next step.
  • SEO/Search Engine Optimization. You CANNOT skip this. Once you have your specialty, make sure that it is obvious in your shop description and item descriptions that your shop is to be known for this kind of thing. (See more in SEO down below)
  • Offering your product/service. How you offer your stuff makes a difference in customer’s buying choices. Since Etsy is an online market, customers can’t see or feel your product. Your words will have to describe them really well. Type, color, size, etc – you must specify every detail, so customers know exactly what they’re getting into.
  • The line up. You’ll want a minimum of 10 things in your shop. Etsy likes a well-stocked shop. Choose your items well and continue to add to your store. It’s very common for shops to have over 100 offerings in their shops.

Open Up Your Shop

Normally, I would do a step-by-step, but Etsy makes starting a shop really easy. Just go to Etsy > Sell on Etsy > Open Your Etsy Shop > Sign in or Sign up.

Easy Peasy. Now, you can start thinking about the other stuff.

Marketing and Selling Your Products

Oh, here it is, the part the most people hate. Marketing (blech). It must be done, though! Think about it this way:

  • Marketing is showing off your products that you have worked so hard to create and/or put together.
  • You know that people will benefit from what you are selling.
  • You like talking about your shop, because you have created amazing products and believe in them.
  • People will love your shop, if you love your shop and show the world that you love your shop.

We love our creations, and we love sharing them with the world. They will love it too, if you express how proud you are of them. People can see passion, and they can see when someone is hesitant. Show them that you’re passionate, and you’ll get the response you want.

Promotion and Sharing aka Networking

Promote your shop and items through social media. I recommend Pinterest all the time, because that’s how I personally find creative things for my personal use. Other people will be looking for similar items the same way. I also use Twitter, but that depends on your audience. Be sure to use the proper hashtags no matter what platform you choose.

If you can afford (you should put it in your budget) to pay bloggers for reviews, there are a bajillion wonderful bloggers out there who are willing to review your shop. Remember to offer a fair price for their time and effort. Do not offer free product in exchange for a review. That does not pay anybody’s bills, darling. Just think about how you would feel. It’s not a nice feeling, is it? Pay for hard work, and you’ll get what you pay for.

Sharing other people’s shops and content is a great way to network. People love people who share their stuff. It’s a give and take relationship in sales, and if you’re nice, people will be nice to you.

SEO aka The Scary Thing That Looks Hard But Really Isn’t

In order for search engines like Google and Pinterest to find your shop and categorize your shop, you need to make sure that you have optimized it using keywords. For instance, my shop specializes in Printable Stickers. I use the words ‘printable stickers’ or ‘printable stickers for bullet journal and planner’ wherever I can and wherever it is appropriate.

  • My shop description – About My Shop.
  • Product Titles – limited characters, so make them count
  • Item Descriptions – these should be really long and very descriptive
  • Wherever else I can put these amazing words

If it makes sense, put it there, but do not SPAM. Nobody likes that. Need more inspiration? Take a look at my Etsy shop The AC Studio Design and see how I did it.

The AC Studio Design

It really is very simple. Don’t think too much about it and go with the flow.

Photos and Descriptions Make Your Shop

Some people will say that you need to offer something really unique, different, etc. However, if you can offer something someone else is offering but show them off better (better photos, better description), who do you think people will buy from? YOU. The secret: open an Etsy shop and make money by working on it and making it very obvious that you care about your stuff.

Why would they choose your product? Simply because you took the effort to make your product look and sound like it is exactly what they need. They don’t need to see it in person, because you’ve done all that work for them. All they need now is to give you their payment, and BAM! Sale. Go you!

Bonus and Feedback

If you shop on Etsy, you’ll know that it’s a common thing for shops to offer a discount off your next purchase after you have made a purchase. It’s just a nice thing that they do, and I really appreciate it. I currently have a coupon for my customers to show my gratitude.

It doesn’t have to be anything extravagant. The little things count so much more than any of us could ever imagine. They make all the difference in customer satisfaction.

So there you have it – how to open an Etsy shop and make money. Essentially, you can’t just open up a shop and expect things to sell themselves (not yet, anyway). Build it. Grow it. Love it. Share that love, and watch your shop and your creativity blossom.

You don’t get what you don’t ask for, so please Pin This Post on How to Open an Etsy Shop and Make Money, if you found it helpful in any way! Thank you always.



Ashlynn Cueto

INFJ, Ravenclaw Blogger. Headquarters: Houston, TX. Making this my most creative and rewarding life. This blog is my hustle, and I'm here to help make your creativity yours.



  • This post is so informative. I honestly never thought about opening an Etsy store, but I still found this Etsy post super interesting! Great post, and as you know I love your store and your products. I can’t wait to see what else you add to your store 🙂 xxx

    Melina |

    • Thank you, Melina!!! If ever you do open up a shop, I’ll be there! <3

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