What is a blog without traffic? Just a blog. What is a blog with a ton of traffic? Something that makes money. More traffic means a greater income potential, and we all want this, right? The answer is YES.
Now, I used to hate promoting just as much as the next guy, but in order to draw in traffic, you’re going to have to buck up and spread the word about your blog posts to get traffic to your blog. Whatever it may be, scream it from the rooftops. It is something you’re proud of, something you’ve created, so it shouldn’t be all too hard to talk about your hard work, yeah? Yeah!
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First, if you don’t have a blog yet or want to make yours better, check out these free goodies: Ultimate Guide to Starting a Blog* and 12-day Blogging Bootcamp*. They’re both totally free as can be and I’m sure you’ll enjoy them and find them tremendously useful.
All right, let’s get to it.
How to Get Traffic to Your Blog – the Secret
Don’t tell anyone I told you this, but the secret is plain and simple – find a problem and share a solution. SIMPLE. Do a Google or Pinterest search, type in How to… and see what kind of problems people are looking to solve. It sounds too easy, but it makes a lot of sense too.
Think about when you do searches online. What are you usually looking for? I’m usually looking for a way to do something or make something easier. If you can provide that answer for people, they’re going to be coming to you.
Now, all you’ve got to do is come up with a creative solution, write out a post and share the crap out of that post. Easy part done – now for promotion tips to maximize visibility of your solution post!
SEO, Search Engine Optimization
I could talk about the importance of SEO until my teeth turn blue, but I won’t. I will say that it’s loads important if you want your blog posts to show up on search engines (Google, Pinterest, Bing, etc).
Cheat sheets are my favorite, so I made one for SEO: The super easy way to SEO your blog posts so that it shows up on searches.
Things to keep in mind when optimizing your content:
- Long keywords: “how to blog” vs. “how to blog and make money”. Being a little more specific will help you rank higher for that search term and be more likely that someone else isn’t using the same exact keywords (unless they’re really generic)
- There is such a thing as putting keywords in too many places. Keyword stuffing is a thing, and it will go against you. Search engines punish sites that do this. Be sure that you put your keywords only where they are relevant.
- Blog post title, Image Titles and Descriptions, Headers and within the content: places you should put your keywords.
Visual Design and Cues
Contrary to popular belief, you don’t need graphic design skills to create good-looking promotional materials. All you need is a theme and a template. I personally use Photoshop, but Canva is quite popular with the blogging crowd as well.
Keep these things in mind when designing your promotional pieces:
- Size matters – Vertical images do better (and look better) online. Horizontal images tend to be too short and don’t draw as much attention as vertical images. 735 x 1105 pixels is the ideal size, especially if you plan to promote on Pinterest (more on that later).
- Color scheme – Too many colors can be distracting. Choose 2-3 colors that you think look nice together and make sure your text sticks out. Check out Design Seeds for inspiring color themes.
- Font choices – Mix and match fonts or use just one. Don’t use too many different styles, because it can look messy. Dafont is a great place to find super cute fonts.
- Background images – Stock images work great (Pexels has amazing images), but you can also take your own photos or use solid colors.
- Make several designs for each blog post. Use different colors and titles to draw people in.
- Follow copyright and licensing rules. Make sure that whatever images and fonts you use have the proper licensing – you can’t just take stuff off the internet and use it on your own stuff. That’s rotten, and it’s theft. Don’t do it.
Get Traffic to Your Blog from Social Media
Honestly, social media is the only way to get traffic to your blog these days. The easiest social media channel to use to get traffic to your blog is Pinterest. Most of my traffic comes from Pinterest, thanks to the automation strategy I’ve developed and Tailwind Tribes (join my cool Tribe where I promote your posts on Pinterest).
If you don’t know how to use Pinterest, I highly (really, really) recommend this BBC Pinterest course* to get you going the right way. There’s no better person to learn from than the guy who’s attempting to master tons of niches to prove his strategies works. Scrivs has mastered automated pinning, but if you’re feeling like you want more control, check out this Manual Pinning Strategy*. Within the first week, I saw an increase in clicks from Pinterest to my blog posts.
This month, I’ve increased my views by 300-400 just by sticking to my pinning strategy. I’m kind of kicking myself for falling back on pinning, but I got my groove back, and we’re dancing pretty well these days.
There are other social media channels that you can use for promotion, but depending on what you blog about and your audience, it might be a little more difficult than Pinterest. This is because Pinterest is literally a visual version of Google search engine. Everybody searches for stuff on Pinterest (I’m a self-proclaimed addict), so your posts are more likely to be seen and last longer on these searches than posts to Twitter and Instagram. That is, unless you have an enormous following.
The Key to Getting Traffic
Have you ever come across a shop where the person behind the counter looks like they hate they’re job? Their customer service is awful, and it seems they just want the day to end. If you aren’t proud of your blog and the posts you write, it will show.
The key to getting traffic to your blog is to care about what you’re writing (solutions to people’s problems) and to show people that you are proud of what you’ve created. Promotion is just you spreading the word that you have answers and solutions. It doesn’t have to feel sleazy (unless you’re scamming people – don’t do that).
You have identified a problem, crafted a clever solution and shared the heck out of your masterpiece. Now, you wait. If you’ve used some automation strategies or posted and shared manually, your posts will circulate the internet, and you’ll see traffic flow in.
I don’t promise a million views in a day – unless you get really lucky and go viral (which can happen!), but you’ll see a change, and you’ll be so proud of yourself for putting the work in. Go you!
You don’t get what you don’t ask for, so please Pin this Post and share. I appreciate it so much!
Want to Start Making Serious Money Blogging?
Check out these resources to see if it’s right for you.
If you don’t have a blog yet or want to make yours loads better and start bringing in money, check out these free goodies: Ultimate Guide to Starting a Blog* and 12-day Blogging Bootcamp*. They’re both totally free as can be and I’m sure you’ll enjoy them and find them tremendously useful.
If you don’t know how to use Pinterest and want tons of traffic, I highly (really, really) recommend this BBC Pinterest course* to get you going the right way. There’s no better person to learn from than the guy who’s attempting to master tons of niches to prove his strategies works.
Want to jump right into the Billionaire Blog Club*? You get everything and more. Our goal is 1,000 people making $1 Million each. EACH. Hence, the name Billionaire Blog Club.
We work, hustle, play and party harder than most. Our community is like no other, and we help each other reach our goals. BBC is the one stop blogging education shop. You get lessons, tips, tricks, strategies, and people to talk to and help get you where you want to be.
Don’t waste time with other courses that don’t deliver what they promise. I have stories about that one famous blog program (ahem…EBA), if you’re curious.
Do you have the same goals we do?* Maybe you should be hanging out with us. We would love to have you!