While the words “brand your blog” sound a bit too formal for my tastes, I do believe in its power. Branding injects your essence into the memories of your readers, consumers, and even your competition.
Now, I don’t think that anyone should complicate the process, so I’ve come up with 5 ways to brand your blog without getting a massive headache.
Consider Your Theme and Layout
Do you have a blog already? If not, I can help you start one! If you do, read on and consider these things when branding or rebranding your blog.
Are you a minimalistic brand like Obstacle? Notice how Scrivs provides exactly what you need to get what he promises from his post? Nothing more, and nothing less. Maybe you love to showcase your creativity like Dorkface. Jemma presents colors and design beautifully and makes you feel so happy and inspired! Perhaps you enjoy sharing photography like Poppyseeder. Amanda takes beautiful photos and does not hesitate to share them with us!
Regardless of your style or tastes, you’ll want to come up with an overarching theme that shows your personality and style. You might hear comments about building or organizing your site a certain way to attract more readers and what not. While this may be realistic advice, it comes down to whether or not you like looking at your site. If you hate it, you’re not going to want to work on it. It also won’t be an honest representation of you and your brand. So keep that in mind and just do your thing.
Colors, Oh the Colors!
I love colors, so choosing a color palette for my blogs are always time consuming. However, I do enjoy the search for combinations that I love. My favorite site for color themes is Design Seeds. It’s kind of an addiction, and you’ll know when you see it.
When thinking of a color palette, you’ll want to start with the basics first. Your main color with a couple (2 or 3) accent colors. Mine were white for the main, and red, dark gray, and black were my accents. Since switching up to a more Millennial Lifestyle kind of blog, I’ve gravitated towards more fun tones like gold! You’ll notice my Pinterest graphics have a touch of gold in them now. I’m so happy about that, by the way.
Writing Style Speaks Volumes
Some people hate writing, and some people hate math. I can’t decide which one I like more. I love writing, and I have a love-hate relationship with math. Meh. Anyway, the way you write ties into your brand. How, you might ask? Easy. The way you speak comes out in the way you write, whether you want it to or not. Also, the way you format your posts ties into your blog identity.
You might use large text to separate paragraphs, or you might write one big paragraph. Your blog might utilize just one font, or two, or three. Don’t forget that branding is not only pictures and colors, but lives in words as well. If grammar isn’t your forte, I recommend Grammarly. It’ll keep your grammar in check.
Photo and Graphic Uniformity
Onto photos! As bloggers, we’re always experimenting, seeing what works and what doesn’t. Eventually, you’ll develop your style, and once you do, stay consistent. Most importantly, you should keep everything the same size – text, photos, graphics- as best as you can. It keeps readers and customers engaged without being too distracting. Don’t think you can make cool photos? Yes, you can. I take my photos in a dark room with no windows, and for images with no photos, I throw a bunch of shapes in different colors together. Check out my photography hacks!
- DIY White Backdrop
- Styling Tips
- Budget Lighting
- DIY Ring Light
- DIY LED Light Panel
- Easily Edit Photos with Photoshop
Pinterest graphics are a great way to showcase your brand. If I see a pin that looks like this on Pinterest, I usually know who made it – Kallie, because I’ve come to know their style. This is what you want. You want people to see something out there on the vast interweb and know that it is YOURS. That is branding.
Simplicity Counts Too
I understand that not everyone knows how to use Photoshop or image editing apps. You can still create a brand by choosing colors and a text style and staying consistent. Let’s not get all fancy and complicate things, right? It is very possible to conquer branding the easy way. First, free stuff. Canva and PicMonkey are free to use. Need more? I made a few Pinterest Pin Backgrounds that you can use on your blog or on Pinterest for free. Each image is a JPEG, and all you have to do is add the text wherever you want. This is just suggested formatting, but you do you.
Of course, all rights to these background images are mine, so please do not distribute, copy, or whatever else. Let’s be nice. Interested in free Pinterest backgrounds? You can get them here.
So there you have it – 5 ways to brand your blog without the headache and hassle. Hopefully, you’ve gained a little more insight on how to better (and more easily) brand your blog and content.
If you like it, please pin and share it! Thank you!