I believe bloggers can and should make money off of their work. It takes so much time and energy to construct a blog post from start to finish.
People like to claim that bloggers who get paid to post something, whether positive or negative, are just doing it because they received payment. I don’t believe that a blogger that doesn’t get paid is any more or less honest than one who does.
So let’s just come together and earn from our hard work, OK? Cool. Now, I can share with you some strategies on how to price your work as a blogger, how to stay competitive in the blogging industry, and how to stand your ground when brands retort.
I’m sure you’ve seen conversations on social media about how some brands will approach bloggers and request collaboration. As a response, bloggers will state their terms and price quote for that collab. Brands who do not have any respect for a blogger’s work will retort with something like this.
“We don’t have a budget to pay bloggers, but we can share your post on our social media for exposure.”
“We don’t pay bloggers with few followers like you have. You’ll benefit from gaining exposure through our brand by promoting us.”
I do not lie. I have seen these emails copied and pasted on social media, and it’s completely disgusting behavior. It doesn’t matter what size the corporation is, any brand is capable of behaving like this, so it’s best to be armed with as much information as you can get your hands on.
How to Price Your Work as a Blogger
First, you’ll need to come to terms with the quality of the work you put out. Are your posts well-written, accurate, creative, and descriptive? Do you showcase your photos with a touch of your personality paired with captions that encourage your audience to interact with you? Is your presence on social media active, and do you interact with other bloggers and brands often (networking)? If yes, then you have great quality work. It doesn’t have to be complicated so long as you’re honest and open in your writing.
There are a couple of ways I recommend pricing your work – Views and Followers.
To price based on views, I recommend $50+ per 1,000 monthly views. Now, I only recommend this if you have a very active blog, meaning that you receive comments and are promoting your post to maximize your readership.
To price based on followers, you can tally your total follower count across all social media platforms, or you can focus on one. It’s up to you. Either way, you’ll need to justify this to your sponsor (brand). Use the $50+ per 1,000 followers calculation as a starting point.
What If You’re Worth More
You probably are. If you calculate the amount of time you put work into a post, including writing, photography, and promotion, and multiply that by a reasonable wage like $20 per hour, then you’re going to realize that you should be charging more than what you originally calculated. Now, it’s really up to you what you want to charge, but do keep in mind that unless a brand really, really wants to work with you, you should bargain carefully. They could say no. But that’s really the worst that can happen. We move on.
Be Creative in Your Pitch
I’ve written an entire post and provided an example of how to pitch to brands. You can check that out here if you’re interested.
Now, you can approach a brand or they can approach you for collaboration. There is no right and wrong way to do it. If you’re comfortable approaching, then I highly recommend you do. It shows initiative on your part as well as a genuine interest.
If you don’t know where to find these opportunities, you can check out Social Fabric or Bloglovin Activate. Those are the two that I’m most familiar with. It’s easy to apply, but you’ll need to wait to be accepted before applying for sponsored campaigns.
Staying Competitive in This Market
If you think your pricing strategy will affect if you’re accepted to a campaign, then you are correct. Unfortunately, since you don’t know how much other bloggers are pricing their work – some may price high, low, or even free. You just have to go with your heart and price according to what you believe you should be paid.
You can experiment with offers. Start off low and gradually raise your prices as you become more established in the blogging world. It’s up to you.
What’s going to keep you competitive is the quality of your work. Someone may accept the work for free, but that brand may get completely crap content. Who knows? I advise you to continue to work on your craft – learn, improve, and try over and over again. You’ll notice that as you blog and promote and network, some things may work better than others. As long as you keep trying to improve yourself, you are staying competitive. Your originality and creativity is what is going to show through in the end.
What are some ways you like to stay competitive in the blogging market? Please share if you liked this post!