When I started blogging seriously 4 years ago, I started off in beauty and dabbled a bit in fashion. However, when I created The Crimson Cardigan, I knew that I didn’t want to go that same route.
In the 5 months that I’ve been blogging on here, I’ve gone from Lifestyle to Finance to Millennial Lifestyle. Why? My needs and wants changed – I change all the time.
Honestly, I need to be creative, and I find that with a Millennial Lifestyle blog, I can inject so much more of my personality than if I were to stick strictly to Finance. Now, don’t get me wrong. You’ll still see a ton of Finance stuff on here, but I’m going to be easier on myself this time around.
Why I Stopped Beauty Blogging
If you’ve been paying attention to social media, or if you follow any of the beauty and fashion bloggers with enormous followings, then you’ll have noticed that the drama follows them around like a shadow. I started seeing it more clearly when I took a break from blogging a couple of years ago to focus on my family and full-time job. I saw all the fighting, the shaming, the blaming, all of it, and I wanted no part of it.
Also, I stopped buying makeup. I had drawers and cubbies full of the stuff, but I never used any of it. It was gathering up dust and expiring and going to waste. I could literally see my money get thrown out dollar by dollar.
The Blogging Community Matters
Every day, I see tweets about how the blogging community is great, but sometimes I see tweets about how it sucks. To be honest, people suck sometimes, and you can’t fix stupid. This is why I am very picky about who I let into my social media accounts. I am really good at following people back, as long as I can see that they care about blogging, my content, and provide great content as well.
If I feel like they’re just in it for the numbers (accounts with tens of thousands of followers only following a few hundred), then no thanks. I keep track of my followers, not because the numbers matter, but because when you use tactics like following to unfollow, then that tells me a lot about what kind of person you are. The blogging community is wonderful – at least mine is, because I make sure of it.
Beauty on a Budget
While I no longer consider myself a beauty blogger, I do enjoy the occasional shopping trip to Sephora, Ulta, or the drug store to add something new or old to my very small makeup and skincare collection. So whenever that happens, you’ll be the first to know about it, because I would love to share it with you. I actually have something nice coming up for you soon, so stay tuned!
So there you have my little confessions. I always talk about how important it is to have a focus for your blog, especially if you want to monetize it, but I don’t stress enough how much more important it is to allow flexibility to grow with your blog. No matter what everyone else is doing, if you don’t love what you do, then you won’t give it your best. So love what you do, and give it your all.