Whether you just started blogging or have been around for a while, you’ll see loads of people talking about niching down and finding your focus.
But how do we achieve this if we have more than one interest? It’s really much easier than you think. Plus, you don’t have to restrict your content.
By finding your focus and refining your content, you’re able to deliver more structured, solid evidence that you are an expert in your area. Why do you want this? By establishing your expertise, readers looking for exactly your type of content will come flocking to you for solutions to their problems.
You ARE an Expert
If you’re thinking, “I’m not an expert!” It’s okay, if you’re not the most advanced person out there. To be considered an expert in your field, you just have to know a little more than those looking for solutions. If you have those solutions, then, hell, I’d come to you for help.
You see, we’re all better at something than someone else is. Whatever that may be, we can use that to our advantage to establish our focus and refine our content. This ties into my previous post about Why People Unfollow You. It’s mostly because you aren’t creating the type of content that is useful to them.
Many readers are simply looking for solutions, and they will look for them in the obvious places. If someone is searching for financial advice, they won’t search a beauty or fashion blog. If someone is looking for recipes, they won’t look at a technology blog. Your appearance matters – you don’t want to confuse your readers. You ARE an expert, but you’re going to have to show it off in your content.
Create Your Awesome Avatar
The easiest way to find your focus is to create your avatar. Your avatar is who you write to when you create content. This person is the one looking to you for solutions. Your content is the answer to his or her problems.
To create your avatar, is to create an entire person from head to toe and mind to heart. What do they like and dislike? Name, birthday, hair color, and height? Occupation, goals, dreams, and fears? Everything you can think of, use it to create your avatar, and of course, give them a full name. Every time you write, write to that person.
Need help creating an avatar for your blog? I gotchu! At the end of the post, you’ll be able to download a cheat sheet that makes it super easy!
The number one reason bloggers refuse to niche down is because they feel like they write about more than one topic. And that’s totally okay. Finding your focus doesn’t mean that you have to only write about one topic. Hence, the reason for creating an avatar. Your avatar will have multiple interests, and your content will reflect those interests by providing insights and solutions in those areas.
So now, you’ve got a focus and a niche, and you’re not limiting yourself. The important thing is to not spread yourself too thin. You’ll find yourself becoming exhausted trying to keep up with tons of different topics. Stick to a few main topics and categories under those topics to keep your work load as light as possible.
Refined Content Creation
Whether you’re creating content for a blog post or a video, you’ll want to organize your ideas before you get started. This way, you’ll stay on topic and focus on the main goal – delivering a solution to your reader. Ideally, you’ll want:
- A strong title to capture their interest.
- An introduction to introduce your main idea and why this is useful for the reader.
- Your main idea broken down into easy steps to support your topic (4-5 steps).
- A strong, solid conclusion that re-focuses on your main idea that your reader can take away from your content.
Finding Your Focus and Creating Awesome, Refined Content
Now, you have the basic guidelines for finding your focus, niching down, and refining your content. Was it different from what you imagined? When I realized that I didn’t have to restrict myself in order to focus and find a niche, I felt so much relief. I enjoy blogging about many things, but I do have one area of expertise. Finding that area gave me a huge confidence boost as a content creator, and I’m hoping I’ve given you a little bit of a boost as well.
Do you have a niche? What is it? If not, do you plan on creating more focused content?