Why Do People Unfollow You, and how to respond.
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Such a loaded question in the blogging industry – why do people unfollow you? Whether it’s on Twitter, Instagram, Pinterest, Facebook, our blogs, or our mailing lists, people unfollow us every single day.

Do we let it get to us? No, of course not. However, you should work to figure out why people unfollow you so that you can use that information to improve your content and create more effectively. 

Why Do People Unfollow You, and how to respond.

Misleading Information

Yes, click bait. One of the biggest reasons I unfollow people is due to click bait, or what I feel like is click bait. A creative amount of word manipulation is fine, but if it’s obvious you’re just in it for clicks, it’s goodbye. I follow people that I trust and respect. However, if I click on something that clearly screams click bait or does not provide the information I was looking for, I will leave and not come back.

When you think of your readers, think of people who rely on you to provide them with useful information. You may struggle to find the words to draw readers in, but make sure that in your attempt to catch a boat load of fish, you aren’t dropping gold coins back into the ocean.

Poor Editing Skills

I can understand occasional typos and autocorrect’s silly games. However, unless you’re not trying to appear professional, using grammar tools can help you ensure your content is polished. Grammarly is free to use and helps you become a better writer.

Words aren’t the only things you should be editing. Your photos should attract readers and represent the content you are writing about. This doesn’t mean your photos have to match your words exactly, but there should be a connection between them. For instance, if you’re writing about blogging, you don’t need a photo of someone blogging. A photo of a computer or work station will suffice. Here’s a chance for you to use your creativity!

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Why Do People Unfollow You, and how to respond.

Lack of Engagement

When you ask people to visit your blog and leave comments, it is understood that you will interact with those readers and reply to those comments. However, I have seen far too many blogs who do not have replies posted to their readers. Unless you have hundreds of comments, you can find the time to reply to these amazing people who have come to read what you have to say and share it with others. Return the favor.

Lack of sharing is an issue I’ve seen lately, especially in social media. It is understandable that you want to promote your content, but promoting other people’s content is also a good way to gain traction in social media. This shows your willingness to share and support others, rather than just trying to spam feeds with your content. Some people don’t like to share, and that’s fine. However, expect to be treated the same way. Don’t forget – the internet is big enough for all of us to be successful.

The Main Reason Why People Unfollow You

As a content creator, your product is your specialty, and that specialty caters to certain people. Most people unfollow you, because your content no longer matches their needs. However, that’s okay! We can’t please everyone, and if we try to, we end up helping no one.

This is why they say to niche down as close as you can to your specialty. You can choose to add sub-categories to your main niche, as long as you ensure that your content is focused. By mainly focusing your content, you appear to be an expert in your category, and more people will look to you for answers to their problems regarding that category.

While it’s important to keep track of your numbers to track growth and see how far you’ve come, it is equally as important to not let things like unfollowers get to you. Just like you unfollow people whose content is not beneficial to you, others will do the same. Consider this automated niche focus, because those who choose to stay with you – that’s the group you should be writing for.

Have you committed to a niche yet? What’s your niche? If not, what’s holding you back? 

Ashlynn Cueto

INFJ, Ravenclaw Blogger. Headquarters: Houston, TX. Making this my most creative and rewarding life. This blog is my hustle, and I'm here to help make your creativity yours.



  • I loved this article! I don’t find myself really having a niche, because I feel like I wouldn’t be as authentic if I stuck to just one thing. My niche could just be me? I don’t know, I just know that i love blogging, and the person who should be the happiest with my blog should be me. Hopefully other people also enjoy my blog along the way. Really enjoyable read! I also hate when people use click bait. It just makes me want to automatically unfollow them! Have a wonderful day xxx

    Melina |

    • Hi, Melina! I think a lot of people feel that way about choosing a niche. I was the same, but I eventually noticed that I was drawn more towards writing about certain things than others, so I figured that was my niche. It worked out! I don’t think we can force it, but when it happens, it’s a pretty great thing. Your readers enjoy your blog! I know I do!

  • It was so scary to read this. 😀 I have a scare of bad grammar since I write in a language I learned, not grew up with. But that is also a reason I hope people forgive me some mistakes. 🙂 I try to always follow people whose content I enjoy, but time to time I make an error and just see that the content of that people is not resonating with me, so I unfollow. Also I think that a lot of people use this follow-unfollow strategy to gain followers, that’s why if I see someone with a big following follows me, I usually assume they will unfollow at some point. :/
    I had a problem with a niche for a long time but I am slowly finding mine. 🙂 Even though I kind of have two niches, I want to keep them both because they resonate with me and I hope people will like my blog anyway. TBH I just cannot minimize just to one, it doesn’t feel right! :O

    • Most people have a main niche and subcategories so that they aren’t so constricted, so it’s definitely okay! Mostly it’s suggested so that you are attracting the right kind of readers to your blog, especially if you’re considering monetizing at any point. I think people can tell when you put effort, and that’s what’s most important. You have a lovely blog, Madara. 🙂

  • This makes so much sense! I have always wondered why people follow then unfollow others so quickly. I unfollow any type of follow train but that is about it. I do need to make sure my grammar is up to par though. I am usually a “write and publish: type of gal. LOL….

    • Lol, I get it. Sometimes we just can’t be bothered to proofread, but it really does help. I find myself going back over my posts and finding so many errors after I’ve already published, and I feel silly. As for follow trains, those need to go away haha!

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