I’m addicted to Pinterest, and since my account has been growing steadily for months now, I want to share how to get more Pinterest followers. While there are several ways to do this, right now, I focus on organic growth and stimulated activity. I’ll explain.
When Pinterest was launched years ago, I really fell in love with it. My friends even noticed that I was a bit obsessed. However, due to that obsession, I’ve kind of figured out what does and doesn’t work for me. There is so much information out there, including algorithm changes all the time, and in order for Pinterest to work for you, you’re going to have to mess around with it a little bit.
If you’re looking for massive overnight growth tips, you won’t find that here. However, you will find out how I consistently gain followers while Pinterest browsing and pinning for fun.
The goal is to get more Pinterest followers, and in order for people to take you seriously, you’ll need to start by setting up a Pinterest Business account and verify your website. Pinterest makes it pretty easy, and you can start the process here.
Next, you want to enable rich pins. This means that your pins will show up with your avatar, website, and post description on the pin itself. This is great for providing at a glance information directly to your viewers. Enable rich pins here.
Also, you’ll want to update your profile photo and information to resemble your blog or business. See mine above for inspiration. You don’t have to be completely formal, but you do want to tell people what they can expect from you. Feel free to update this section whenever necessary.
I’m not a fan of having hundreds of boards on my profile. I feel like I could never keep up with it. For a while, I’ve stuck with just my favorite types of content to pin, and I’ve added several blogging type boards as well. This keeps me focused on pinning a certain type of content, because that’s what my followers enjoy. I always hesitate to create new boards, because I want to avoid the clutter. My top boards are Inspirational and Home Decor with a total of over 800,000 impressions last month.
Each of my boards has a standard cover that I created and uploaded myself. This lends a uniform look to my profile, which I really like. You could also create a theme of colors that isn’t quite so uniform but still really pretty. When naming your boards, keep it simple. Think about what people are searching for and typing in the search box.
Board covers, the quick version.
- Create an image that is 200 px by 200 px.
- Upload image to Pinterest.
- You can link it to your blog homepage if you like.
- Save to the board that you want to cover.
- Go to your profile, hover over the board you want to change. Select Edit.
- Select Cover Change.
- Scroll to your new board cover and select the image.
- Save again.
You’ll need to do this for each board cover you want to change. Also, you shouldn’t upload or pin any other photos before changing your board covers. You’re only able to scroll through a few pictures to change your board cover.
Admittedly, I spend countless hours pinning and repinning content, because I enjoy it. This is probably why Pinterest likes me. Finding content to pin is fairly easy. I usually repin from my feed, Today’s Picks, or Trending Topics.
I also like to branch out to websites and pin straight from there. Consider it window shopping, virtual style!
To find Trending Topics, you just click the search bar and a bunch of recent trending topics will show up. Just click on a topic and pin, then do it again for another topic. I find that after I do this, I’ve gained a ton of followers within 24 hours.
When Tribes started, I didn’t know what it was, and while there is a little bit of a learning curve with Tailwind*, you get that hang of it after a few tries. Tribes is essentially Pinterest groups but most easily available on Tailwind. It keeps everything organized and everyone is in the same place.
UPDATE: To search for Tribes to join, you’ll need to do a web search, because right now, joining through Tailwind isn’t available. Start off with the Caffeinate & Conquer Tribe (the first Tribe I joined), headed by Kallie. Sign up here.
With Tailwind, my impressions and reach are multiplied to a ridiculous amount. My current impressions and reach is 953,200 with being a part of 5 tribes. You can find and join so many tribes, and as long as you can keep up with them and follow the rules, you’ll expand your reach immensely.
Want to try it with your first month of Tailwind free? Use my link here*, and if you don’t like it, you can just cancel after your free trial! It’s such a game-changer.
Like I said, Tribes and Groups are similar, however, Groups are more unorganized and can become spammy if boards aren’t moderated properly. By using Groups, your content is shared with a group of other bloggers who have the option of repinning your post if they like it.
Unlike with Tribes, you can’t really monitor your impressions or anything – it’s kind of just a free for all risk you take. Still, it’s a way to expand your reach to a wider audience – one that isn’t yours already.
To find Groups to join, you can just do a web search for Pinterest Groups for Lifestyle or Finance, whatever your niche may be. There are hundreds of groups to join. Each group has different rules posted on their page, so be sure you can abide by them before asking to join.
As always, timing is everything. If you’re not pinning at the right time, people won’t see your content. If you use Tailwind* it will integrate optimal pinning times for your content. This way, your pins are posted when your followers are most active and most ready to repin.
To utilize this feature, just ensure you are using auto-schedule to post your content. You can pin as much content as you like, and Tailwind will organize everything to go out at optimal times. Pin it and forget it! Ha!
Every week, I gain an average of 100 new followers, depending on how well I stick to my routine. For some, this may not be many, but for me, I see constant, steady growth in my Pinterest account, and I’m quite proud of it. This is what I feel is organic growth. If you’ve been trying to get more Pinterest followers, try out this method, and see how it works for you.
If you found this post helpful, please share it on social media as it really helps. Also, sign up for more blogging tips, free courses, and updates. Until next time, I wish you all well!
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