When you’re just starting out as a blogger, you don’t really think you have much to offer in terms of stats, and you wait to create a media kit. Well, you’re wrong!
You, my dear, are brand new blogger with a different perspective, style, and set of talents that your target market can greatly benefit from. If you’ve put off creating a media kit for your blog until your stats reach higher levels, wait no longer. Start now. Also, I have a free media kit design template to get you started!
In the most simple terms, a media kit is a resume for your blog. Even if you just started blogging, you want to create a media kit, because you’re able to showcase your blog’s purpose, your creativity, and the collaborations available to brands.
As your stats change, update your media kit to reflect the most current information. While you don’t publish your media kit on your blog, be sure to keep it in a safe place, ready to be submitted at brands’ requests.
1. Layout and Theme
Everyone is different. Be sure to inject your personality into the layout and theme of your media kit design. I prefer a more simple layout, but you can have fun with it with a few icons and photos. Keep in mind, less is more. Too much clutter is a distraction.
2. Logo and Branding
On your media kit, you want to be sure that your brand is easily identifiable by whoever is looking at your data. Use a simple color scheme similar to your blog, and place your logo somewhere near the top of the page.
3. Why Should I Work With Your Blog?
In the About section, you want to state your blog’s category as well as the mission/goal of your blog. What is your main focus, and who is your target market? Those are questions you want to address right away. Have fun and throw some interesting facts in there too.
4. Who Are You?
Briefly, tell them who you are. What main skills do you have to offer? How can they contact you? An email address will suffice. Keep it short, but tell them why they should work with you.
5. Photographs are Golden
Since you don’t want the entire page to be cluttered with words, strategically place a photo to separate chunks of text. This would be an excellent way to showcase your photography skills.
When choosing photos, make sure it relates to you and your blog. You’ll want to place a photo of yourself, so brands know who they are considering working with. Also, you can use photos that relate to a section of your media kit. I used a photo of lipstick right after I confessed my lipstick obsession.
If you’re feeling curious, here’s my starter media kit design for a little inspiration.
6. Social Media Following
Of course, you will need to provide your social media accounts and statistics, because brands need to know that you have an audience. If your following is small, don’t be discouraged. Many brands don’t require large followings, rather an engaged audience. Free tip: Engage your audience. Mingle. Socialize. Make friends!
7. Blog Statistics – the Real Stuff
If you’re taking your statistics off of Blogger, make sure they match Google Analytics statistics first. Free tip: Make sure you’re not tracking your views on your blog – this will skew your data. Turn off that feature in Blogger stats.
Assuming you have Google Analytics set up (you should), your sites should be tracked each month. Brands are most concerned with Unique Visitors and Monthly Pageviews. You can add other data in there, but for sure, input these two metrics.
8. What are You Offering?
Finally, you want to state what you have to offer brands in terms of opportunities, collaborations, and services. Generally, you can stick to the normal stuff like sponsored posts, campaigns, and social media posts, or you can offer up specialized services. It’s up to you. When you have more to offer, you appear more flexible – just don’t appear too flexible.
Bonus Media Kit Design Tips!
If you’re still with me, yay! I have a few extra tips to make sure your media kit is awesome.
- White space is a good thing. It helps break up the page and is easier to read.
- Don’t advertise your rates on your media kit. Some people do, but I recommend waiting until a brand specifically asks you for your rates.
- On the topic of rates, if you need help calculating yours, consider this:
- (# monthly pageviews) + (# of Twitter followers) divided by (your page rank) X ($0.01) divided by (2). If you don’t have a page rank yet, just use 1. Update it when your blog is old enough/ranked by Google. You can use this as a guideline and price higher if you feel confident. Don’t undervalue your work. Blog posts don’t write themselves!
- Update your kit monthly as you update your blog and social media statistics to monitor your growth.
- Like I promised, here’s a free media kit design template to get you started, [FREE-MEDIA-KIT-TEMPLATE]. I used the MS Word Publishing Layout, and it was very easy to design and create my media kit.
Have you created your media kit yet? What did you think of my tips?
If you found this post helpful, please share it on social media as it really helps. Also, sign up for more blogging tips, free courses, and updates. Until next time, I wish you all well!