Career blogging is all the rage these days, and I’m definitely one to be jumping on that train. Why? Getting paid to do what you love – that is the ultimate dream, and today, I’m sharing my thoughts.
Career Blogging Defined
If you’re new to blogging or curious, career blogging is when a blogger is generating enough income to make a living (and then some). Essentially, you get paid to blog. Ideally, you want to diversify your income streams, like investments, and you don’t want to rely solely on one source of income. Similar to the stock market, blogging success relies on several different factors, including market fluctuations. Also, career blogging is a risky move, but when you’re reaching your goals, it is such a wonderful feeling!
Benefits of Career Blogging
Now, depending on the kind of blogger you are, the pros of blogging are going to be different. However, I will share with you what I think are the pros of blogging.
- You get paid to do what you love.
- Spending more time at home with family.
- Getting paid for your efforts.
- The community of amazing bloggers.
- Networks of mentors that will help you along the way.
- Endless learning opportunities.
- Boss status.
Honestly, I enjoy spending time at home, working in my pjs, and kicking back with my kids during free time. It is the best thing to be able to do your own thing and not have to answer to anyone else. For me, working for someone else was never a dream.
Challenges, Oh the Challenges
Of course, there are several challenges that comes along with career blogging. As with anything in life, the more effort you put into something, the more rewards you’ll see. The same goes for blogging. Here are some of the challenges that I’ve read about and faced myself.
- Very competitive market.
- Standing out in the crowd.
- Building up your social media following.
- Motivation to work.
- Brand view of bloggers.
- The “fake it till you make it” bloggers.
As I said earlier, the blogging market fluctuates often, depending on the demand for products and services. Brands essentially use bloggers to influence their target market, and while bloggers are still trying to gain their footing, brands may often times underestimate a blogger’s worth. However, there is an issue on the other end of the spectrum – the fakes. Granted, they aren’t fake people, and really, they could be amazing bloggers. The issue is the illusion that someone has a larger following than they actually do. Hayley Carr from London Beauty Queen wrote a brilliant post about the issue. It is a shame that bloggers resort to these tactics, but this does show how competitive the market is. Still, I say, keep it fair, and let’s keep it real. The truth will be found out.
Depending on who you ask, the blogging community is an amazing community – when you’re referring to smaller bloggers. The more “popular” a blogger becomes, the more isolated from newbies they become. Now, I know quite a few bloggers as well as vloggers who started their art around the same time I did and have hit the big times. I understand why they might seem as if they’ve pulled away from other bloggers and became “clique-y”, but really, I think they’ve just stuck with their friends and made new ones, as we do in life.
Another thought that is flying through the blogging community lately is the uproar when a blogger is sponsored or collaborates with a brand. The idea is that bloggers can’t be honest and get paid at the same time. Also, bloggers who do not get paid for posts and promotions are better and more honest than those who do. Think about it.
My Personal Thoughts
When I’m writing and interacting on social media, I feel happy and very lucky that I am able to give this a real shot. I want this to be my life, my work. Every day, I spend 15-20 hours at my desk doing this:
- Thinking of blog posts to write.
- Planning out my week and month.
- Researching and reading up on ways to improve my blog.
- Taking photos and videos.
- Editing photos and videos.
- Writing blog posts.
- Editing and scheduling posts.
- Writing and scheduling social media posts.
- Researching and writing e-courses.
- Promoting, promoting, promoting.
- Twitter chats!
- Networking on social media.
- Searching and applying for blogging opportunities.
- Attending webinars for self and blog improvement.
- Rinse and repeat.
Most of the time, I’m too tired to change out of my pjs, but I love it. I love what I do, and hell, it would be fantastic if it was okay with everyone else that I get paid to put in all of this effort. Honestly, the majority of the blogging community is fantastic, but the little trolls and gremlins like to poke their heads out every so often to remind us how miserable their lives are. Wait, now I’m on a rant. End rant.
Anyway, the main point of this post was making a career out of blogging, and I say, yes, you can. If you put your mind to it, and if you put all of your heart into your work, you can make blogging a career. While it does bother me that others could be more supportive of career blogging, I’m going to keep doing it anyway. In the end, I answer to no one but myself, and hell, I’m gonna do what I want. If you’re a blogger as well, I tell you, go get that money!
What are your opinions on career blogging? Is it something you do, something you want to do, or would you rather keep blogging as a hobby?
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