When you finish writing up a blog post, you want to post it and share it on social media immediately, but have you considered that there are best times to post your content?
In the past few weeks, I’ve been doing a ton of research on timing, and what I’ve found is that if you time your posts right, you won’t have to work twice as hard to reap the benefits. Every form of media has peak times and down times for posting and interacting. Depending on the type of content you create and your location, you’ll want to assess your target market and see when they are most active. With this information, you’ll be able to time your posts and shares right so that they pop up while your target is browsing and making connections.
Timing Blog Content.
For me, I prefer to post my new posts at the same time every day. This creates a stable schedule for my readers so that they know when new things are coming. Honestly, you can post at any time of day, and make up for the lack of engagement by advertising your post on social media. Master the media connections, and you’re in the game.
Social Media Networking.
If you have a preferred platform, focus on that platform. My preferences are Twitter and Pinterest. Though I enjoy Instagram, I use it more as a portfolio than content advertisement. When it comes to blog traffic, Twitter and Pinterest drive readers to my blog via my tweets, friendly retweets, and pinned images. Currently, I’m focusing on building my connections on both networks, and I am seeing amazing results. Plus, I’m making new friends with similar interests!
Take a look at this social cheat sheet if you need help assessing the best times to post according to your industry. In this article as well as in my own research, I’ve found that pinning works best late at night, and engaging with Twitter and Instagram followers works best after the work day has ended. Tuesday is a very slow day all around, and Wednesday is the busiest. Check out your media sources and see when things get busy and when they die down.
Work smarter, not harder.
If like me, you notice that your target market is more active when you can’t be on social media, utilize posting schedulers to help you out. For my tweets, I use Hootsuite to schedule my posts throughout the week, and I can put it out of my head. Hootsuite also works for scheduling other social networks. When I schedule pins, I use Tailwind for extra marketing by joining Tribes (Pinterest groups). Tribes allows me to present pins to my group, and they can choose to repin them on their boards; and vice versa. Groups help expand your reach, and currently, my reach on Pinterest is over 50k, which is tons more than my 3,000+ on my own.
Ideally, you want to put less effort into redundant tasks that are cutting into your productivity time. Instead of spending time writing tweets throughout the day, you can be writing more posts to share. Things like that can help you save time and avoid burning out your energy. Think about it, and do your research. You want to succeed, and I want the same for you.
When do you find are the best times to post on social media for you?
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